5 Ways to Create Content for Social Media
How do brands stand out and get noticed in the turbulent world of social media? It’s definitely not an impossible task with a little consistency, creativity and innovative thinking.
1. The “Would you pay to have people see your content?”
Paid posts guarantee visibility from a relevant audience. Before putting up a piece of social content, you should ask yourself, “Would I pay money to promote this post?” If the answer’s no, then you should probably go back to the drawing board.
This is a great way to ensure that your team is consistently publishing amazing content.
2. Treat Your Visual Media Like A Headline
There’s a famous quote from the father of advertising, David Ogilvy, that says, “On the average, five times as many people read the headline as read the body copy.”
You could say that on social networks, images work like headlines. After all, you have just a few seconds to grab the attention of your audience in the vast, overcrowded space of social media.
Why do you think Instagram and Pinterest have become so popular today? They’re all about images.
Treating your visual as the new headline is an effective way to stand out. For example, The Brasserie’s Facebook page does an excellent job posting mouth-watering food photos from their daily menu. As you can see, their delicious snaps garner quite a lot of attention: